AI Worker · Content → Outbound → Marketing Ops

Marketing Worker

Content drafts, lead enrichment, outbound, social.

The marketing teammate that drafts in your brand voice, enriches every lead, and keeps outbound and social calendars from going dark.

Book a 15 min callFrom $500 setup + $250 / mo (Founding · 10 spots)

Three tiers · pick the autonomy level

Content → Outbound → Marketing Ops

Founding pricing locks for 12 months. 3-month minimum on retainer. 50% of setup is non-refundable once kickoff begins.

Content

Drafts and enriches, you publish

A content production line that runs in the background. The Worker drafts. You approve and post.

$500 setup + $250 / mo

List:$1,000 + $500 / mo

Drafts 8 social posts per week across LinkedIn, X, or Instagram (one channel)
Drafts 1 newsletter or blog post per week from your topics list
Enriches up to 200 leads per month (firmographics, role, recent activity, personalization angle)
Repurposes existing content into new formats (blog to thread, podcast to LinkedIn post)
5 integrations
200 documents indexed (brand voice, style guide, past content, ICP definitions)
$80 / mo API budget
Email support, next business day

Outbound

Runs your cold outreach

Everything in Content, plus the Worker runs a real outbound campaign for you.

$750 setup + $350 / mo

List:$1,500 + $700 / mo

Personalized cold email sequences on Smartlead, Instantly, or Lemlist
Up to 500 personalized prospects per month
LinkedIn message drafts for your manual sending (or via Phantombuster)
Reply triage: classifies replies (interested, not now, unsubscribe) and drafts follow-ups
Weekly campaign performance review
7 integrations
500 documents + ongoing sync from one source
$120 / mo API budget
Dedicated Slack channel, 24 hour response
1 tuning round per month

Marketing Ops

Full marketing function

Everything in Outbound, plus the Worker manages the marketing operating cadence end to end.

$1,000 setup + $500 / mo

List:$2,000 + $1,000 / mo

Multi-channel orchestration (email + LinkedIn + content + ads insights)
Up to 1,500 personalized prospects per month
ICP refinement using campaign data
Lead scoring and routing into your CRM
Weekly campaign reports with recommendations
A/B test setup and analysis
Content calendar management
9 integrations
Unlimited documents with weekly sync
$180 / mo API budget
Priority Slack and email, same business day response
2 tuning rounds per month
Monthly strategy call

The 14-day build

What you get in setup

1.The Marketing Worker built, tested, and deployed on your stack
2.Discovery and brand capture session (90 minutes)
3.Integrations configured: CRM, email tool, social scheduler, outbound platform, Drive/Notion
4.Brand voice training using 10–20 of your past posts, emails, or content pieces
5.ICP definition and lead source setup
6.Source code and prompts delivered to your repo, all accounts in your name
7.One round of revisions during the build
8.30 days of post-launch tuning included
9.Handover session and written runbook

Ongoing operations

What's in the monthly retainer

Uptime monitoring with next business day incident response
API and LLM compute passthrough at cost, up to the tier cap (overage at cost + 10%)
Weekly performance summary
Tuning rounds per tier
Bug fixes for Dojo-built code, no charge
Email or Slack support per tier SLA

14-day delivery

From kickoff to production in 14 days.

Miss Day 14 for reasons within Dojo’s control — your first month of retainer is free.

Day 1Kickoff. Setup payment confirmed. Access requests sent.
Day 2Discovery, brand voice, and ICP capture session.
Day 3–4Integrations configured. Past content and emails ingested.
Day 5–7Worker build: prompts, voice calibration, sequence templates.
Day 8–9Internal QA. Dry runs on real lead samples.
Day 10–11UAT round 1. You review drafts and outputs in staging.
Day 12Revisions applied.
Day 13Production deployment. Worker runs in monitored mode.
Day 14Full handover. Runbook delivered. 30-day tuning starts.

What we need from your team

You provide

System access (OAuth on your accounts: CRM, outbound tool, social scheduler, Drive)
Brand voice samples: 10–20 past pieces of content
Your ICP definition and target lead sources
Approval rules: what the Worker can send vs what you must approve first
One designated point of contact
Decisions within 24 hours during the build
Setup payment before kickoff
LLM API keys, or opt into Dojo passthrough billing
Lead sources (Apollo, ZoomInfo, your own list, etc.)

What we bring to the engagement

Dojo provides

Worker architecture, build, and deployment
All engineering labor for the 14-day build
Prompt design, voice calibration, sequence design
Source code in your repo
Monitoring infrastructure
QA against your real lead samples
Written runbook
30 days of post-launch tuning
Ongoing operations during the retainer

Add-ons

Extend the Worker as you grow.

Additional integration$400 to $1,200 each
Additional 500 prospects / mo capacity$200 / mo
Additional content channel (e.g., add Instagram to LinkedIn)$150 / mo
Outbound infrastructure setup (domains, inboxes, deliverability)$800 one-time + your tool costs
Paid ads insights integration+$300 setup, +$150 / mo
Priority SLA (4 hour response)+$300 / mo
Upgrade tierDifference in setup + difference in retainer

Out of scope

What this Worker doesn’t cover.

We’d rather say so up front than discover it on day 10.

Volume above tier cap (leads, prospects, posts): change order
Additional integration: $400 to $1,200 each
New channel or workflow after launch: change order at $125 / hour
Paid ads management (Meta, Google, LinkedIn ad ops)
Video or design production
Cold call infrastructure (procure separately)
List building services or data purchases (you procure the lead source)
Domain warming, inbox setup, deliverability infrastructure
Multi-language content beyond English
SOC 2 or regulated industry compliance
24 / 7 on-call
White labeling

Ready to deploy the Marketing Worker?

We tell you on the call whether the Worker fits, what tier matches, and when you can go live. No deck, no pitch.

Book a 15 min call

Short-form terms

50% of setup is non-refundable once kickoff begins.
Liability capped at fees paid in the trailing 3 months.
Scope changes require written approval and a 3 business day estimate.
You own the Worker source, prompts, and integrations on your accounts; Dojo retains reusable internal frameworks.
AI use disclosed in deliverables per current industry standard.
Auto-renew month-to-month after the 3-month minimum, 30-day cancel notice.
Hard kill-switch auto-pauses the Worker if API spend exceeds 2× cap in any rolling 30 days.
All outbound sending is governed by rules you pre-approve. You retain responsibility for CAN-SPAM, GDPR, and applicable regulatory compliance.
You retain full responsibility for brand and content decisions.

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