Marketing Employee
Content drafts, lead enrichment, outbound, social.
The marketing teammate that drafts in your brand voice, enriches every lead, and keeps outbound and social calendars from going dark.
A day in the Marketing Employee.
The integrations it runs on, and what it handles on a typical day. Swipe through, or tap a marker.
Content queue
three blog drafts and a week of social posts ready for review.
8:00 AM
Content, leads, and outbound, moving while you focus elsewhere.
Where the Marketing Employee earns its keep.
Real situations it handles end to end, on the stack you already run. See pricing.
The content calendar that goes dark
A week of social posts and a blog or newsletter drafted from your topics list, in your brand voice, waiting for you to approve and publish.
The leads you never researched
Every lead enriched with firmographics, role, and recent activity, plus the personalization angle written for you, before you ever open the CRM.
The outbound nobody has time to run
Personalized cold sequences going out on your stack, every reply classified (interested, not now, unsubscribe), and the follow-up already drafted.
What you get in setup
- 1.The Marketing Employee built, tested, and deployed on your stack
- 2.Discovery and brand capture session (90 minutes)
- 3.Integrations configured: CRM, email tool, social scheduler, outbound platform, Drive/Notion
- 4.Brand voice training using 10–20 of your past posts, emails, or content pieces
- 5.ICP definition and lead source setup
- 6.Source code and prompts delivered to your repo, all accounts in your name
- 7.One round of revisions during the build
- 8.30 days of post-launch tuning included
- 9.Handover session and written runbook
What's in the monthly retainer
- Uptime monitoring with next business day incident response
- API and LLM compute passthrough at cost, up to your plan's cap (overage at cost + 10%)
- Weekly performance summary
- Tuning rounds per plan
- Bug fixes for Dojo-built code, no charge
- Email or Slack support per your plan's SLA
From kickoff to production in 14 days.
Miss Day 14 for reasons within Dojo’s control: your first month of retainer is free.
- 1Day 1Kickoff. Setup payment confirmed. Access requests sent.
- 2Day 2Discovery, brand voice, and ICP capture session.
- 3Day 3–4Integrations configured. Past content and emails ingested.
- 4Day 5–7Employee build: prompts, voice calibration, sequence templates.
- 5Day 8–9Internal QA. Dry runs on real lead samples.
- 6Day 10–11UAT round 1. You review drafts and outputs in staging.
- 7Day 12Revisions applied.
- 8Day 13Production deployment. Employee runs in monitored mode.
- 9Day 14Full handover. Runbook delivered. 30-day tuning starts.
You provide
- System access (OAuth on your accounts: CRM, outbound tool, social scheduler, Drive)
- Brand voice samples: 10–20 past pieces of content
- Your ICP definition and target lead sources
- Approval rules: what the Employee can send vs what you must approve first
- One designated point of contact
- Decisions within 24 hours during the build
- Setup payment before kickoff
- LLM API keys, or opt into Dojo passthrough billing
- Lead sources (Apollo, ZoomInfo, your own list, etc.)
Dojo provides
- Employee architecture, build, and deployment
- All engineering labor for the 14-day build
- Prompt design, voice calibration, sequence design
- Source code in your repo
- Monitoring infrastructure
- QA against your real lead samples
- Written runbook
- 30 days of post-launch tuning
- Ongoing operations during the retainer
Extend the Employee as you grow.
- Additional integration$400 to $1,200 each
- Additional 500 prospects / mo capacity$200 / mo
- Additional content channel (e.g., add Instagram to LinkedIn)$150 / mo
- Outbound infrastructure setup (domains, inboxes, deliverability)$800 one-time + your tool costs
- Paid ads insights integration+$300 setup, +$150 / mo
- Priority SLA (4 hour response)+$300 / mo
- Upgrade your planDifference in setup + difference in retainer
What this Employee doesn’t cover.
We’d rather say so up front than discover it on day 10.
- Volume above your plan's cap (leads, prospects, posts): change order
- Additional integration: $400 to $1,200 each
- New channel or workflow after launch: change order at $125 / hour
- Paid ads management (Meta, Google, LinkedIn ad ops)
- Video or design production
- Cold call infrastructure (procure separately)
- List building services or data purchases (you procure the lead source)
- Domain warming, inbox setup, deliverability infrastructure
- Multi-language content beyond English
- SOC 2 or regulated industry compliance
- 24 / 7 on-call
- White labeling
Ready to deploy the Marketing Employee?
We tell you on the call whether the Employee fits, what tier matches, and when you can go live. No deck, no pitch.
Book a 15 min callShort-form terms
- 50% of setup is non-refundable once kickoff begins.
- Liability capped at fees paid in the trailing 3 months.
- Scope changes require written approval and a 3 business day estimate.
- You own the Employee source, prompts, and integrations on your accounts; Dojo retains reusable internal frameworks.
- AI use disclosed in deliverables per current industry standard.
- Auto-renew month-to-month after the 3-month minimum, 30-day cancel notice.
- Hard kill-switch auto-pauses the Employee if API spend exceeds 2× cap in any rolling 30 days.
- All outbound sending is governed by rules you pre-approve. You retain responsibility for CAN-SPAM, GDPR, and applicable regulatory compliance.
- You retain full responsibility for brand and content decisions.
